I keep an eye on the ads published in the Jordanian newspapers and magazines and I keep an eye on how much the companies spend on their ads like Zain, Umniah, Orange, Arab Bank and Safeway.

And back then when I was working in Safeway's marketing team, I had a report illustrates all of big companies and their share in the newspaper, the funny thing is, Zain has never ever booked a page that is less than half colored page in any media tools, especially for their crappy and stupid totally unneeded promotions

Today while I was reading Al-Ghad, boom ... they put a 15 cm ad that tells something really important for those poor Zain subscribers who are about to face an annoying and yet not new disconnection in the network that might last for 10 days !!! and still they threw that important ad in the corner of the page, not taking in consideration those poor 2-million-claimed customers !!!

What a nice jump into the professional customer service world !!!