And Hugo Boss Has A Typo !!!

I'm sure that the company which was licenced to take the brand name Huge Boss, busted its ass to take such a brand name, and today in Al-Ghad newspaper first page, Hugo Boss stores has a 50% off "UNTEL" 15/9 I mean "Untel" !!! why why why ??? Don't they have anyone who is even a high school graduate??? Don't they use spell check tool ?? who would do such a mistake ?
I just saw it laughed sarcastically and showed it to everyone !!!